Gone are the days when Pinterest was simply used as a scrapbooking tool. Although this platform is a brilliant place to gather inspiration, it’s now essentially a search engine and is used in much the same way as the ‘Go To’ Google. Visitors to Pinterest will be looking for everything from business advice, to current hairstyles right through to fitness videos and new recipes.
According to Hootsuite, Pinterest now has 431 million active users every month – that’s a lot of eyes on your creative business AND your blog posts if used in the right way. Let’s be honest, there’s no point in creating content if no one is reading it so once you’ve written your blog post here’s how to share it on Pinterest and get it way more visible.
This might be the hardest part but remember that blogging isn’t just about gaining a great SEO score. It’s there to add value to your audience and to offer support and guidance. If we’re searching for an answer to a question, we’ll often be directed towards a really great blog article so think about ways you can show your expertise and authority.
You know so much so get out there and share your knowledge!
If you aren’t convinced about the benefits of blogging then there’s another little article from us here that might just change your mind.
Once you’ve published your blog post to your website you’re going to need to create a graphic that you can then upload to Pinterest. Canva is the quickest, simplest way to do this and once you’ve created a template you can then use it time and time again by simply changing the text.
First, create a Canva account and then search for a blank Pinterest Template. You can also use premade templates if you’re looking to save time.
Using your brand colours and fonts, make sure the title of your blog post is super clear. You might also want to include an image in the graphic to draw in your audience. If you do this try to make sure that you also include the image in the main blog post so that visitors know when they have landed in the right place.
Generally, instruction-led graphics such as ‘How To’ Guides or ‘Ten Things You Should Know About….’ tend to be more clickable so think about the title of your blog post carefully. Be very clear about what your post is offering and how this is going to support your readers. Pinterest is very clever and can actually read the text you type over images so make sure you’re using any keywords that you want to be found for.
Include your business name on the image and the URL of your website. This will increase your brand visibility and allow you to build trust with your audience. There’s nothing more frustrating than clicking on an image and finding it leads nowhere!
Once you’ve created your graphic, download it and save it. You can pin directly from Canva but in our experience, Pinterest isn’t a fan of this and the quality of the image can be diminished. Make sure you keep the image safe as next time you blog you can simply change the blog title and drop in a new image.
Log into your Pinterest account and create a new pin. Upload your graphic and name it with the title of your blog post. Make sure you complete all the elements:
Add your keywords to the main description.
Use the Alt tag box to describe the purpose of your blog post.
Add the destination URL. Make sure this link takes visitors directly to your blog post on your website, rather than your homepage. Nobody wants to search for the information!
You’ve now shared your blog post on Pinterest and you’ll have more eyes on your info. Over time your post will be found on both your website and via Pinterest which doubles your chances of the post being found. You can also share the link to your blog on Instagram and Facebook – wherever your ideal client hangs out. Be consistent and make blogging a habit because it really does help drive traffic to your site!
We hope this is useful and for more tips and support in getting your brand more visible you can always read more of our blog articles right here.
See you soon!