How Do I Get My Website Found?

How Do I Get My Website Found?

Ah. The million dollar question.

We’re not SEO experts and never profess to be so if you’re here for a full-blown, techy SEO strategy then you’re in the wrong place. One thing we do know though is that the website world is a big one and with over 1.9 billion websites out there, it’s no wonder getting yours visible is pretty damn tricky.

We’ve designed many websites for indie business owners and they’re all striving for the same thing. They want their site to be found so more people know they exist. It’s obvious really. Having a website though is only one piece of a much larger marketing strategy. Although this might sound dull as dishwater you cannot rely on your website to do ALL of the hard work and making sure you have a plan for getting your website visible needs to be factored into your time.

So how do you encourage folk to land on those glorious pages of yours and gradually improve your online visibility?

Have A Plan

Whilst Search Engine Optimisation is an essential part of getting visible there are many other factors at play when it comes to online users finding you. SEO has to be part of a much bigger picture and this centres around whether anyone has the incentive to visit your site in the first place and whether you have started to create an attentive audience who care about your business.

Getting Your Website Found Takes Time

We’ve lost count of the number of people who tell us they have a new website and it’s not being found.

It won’t be.

Google needs time to crawl your site and then index it and this can take weeks or months. There are ways you can speed up this process though, so try and tick off the following:

  • Make sure your site is linked from as many reputable places as possible – social media, blog posts, awards pages, directories, etc.
  • Set up and USE your Google Business Page. It’s a hugely underused resource.
  • Use Google Search Console and Analytics to monitor what people are doing when they land on your site and be notified of any errors that need flagging up.
  • Get folk to share your site. This might be because you’ve written a brilliant blog post, you’re running an offer, or a brand collaboration/competition. Make your site so irresistible that people will be happy to put it out there for you!
  • Insist that potential visitors go directly to your website rather than answering their questions through Instagram DM’s, Facebook etc. The more visitors landing on your contact page, the better.

Give People A Reason To Browse

You may have a great site but are you giving people a reason to visit it? Sending your site live and expecting Google to do the rest isn’t going to work – you’re going to have to give folk an incentive to check in with you and this needs a bit of forethought and planning. The key here is to create and share content from your preferred platforms that will lead visitors to your site via the back door. The more visitors you have, the more visible your site becomes.

  • Share content that directly leads back to your website such as blog posts. Write a blog, share the link on your Instagram stories and (if it’s useful info) you now have traffic landing on your real estate. Write a rather brilliant post and it’s also likely to be shared on other people’s Instagram stories too so now you’re in for a double win. On a side note, this is where AI fails massively. You can spot an AI-generated blog post a mile away and whilst it might save you time, it’s highly unlikely that a post written by a robot is going to engage an authentic audience. Sorry.
  • Can people sign up on your website so they receive something that’s going to help them? A free resource will allow browsers to sign up to a newsletter which then brings your audience into your world. If your newsletter then links back to your site? Well, you know what we’re getting at.
  • Does your site have informative, helpful information that answers the queries of your audience? The copy of your website is there for a key purpose. It should connect and resonate with your people and it needs to answer a specific issue they have. If it’s not doing that then it’s not doing the job it was intended for.
  • Make sure you’re REGULARLY sharing the link to your website on a variety of platforms. Instagram stories are a great way to promote blog posts or you can share specific pages of your site like your process or FAQ section where interested visitors can find the answer they’re looking for.

Browsers won’t just click through to a site because you have one. They’re looking for something specific and you need to show them that you have what they’re looking for.

The Human Connection

Talking about website visibility and SEO can be brain frying and it’s where many business owners feel out of their depth. Try to remember though that there is a real person behind that screen and they’re searching for a real person like you. They want to be connected and when they’re directed to your website they should feel that they’ve found what they’re looking for and are ready to buy into what you’re offering.

  • What real-life human connections are you making so that people will naturally want to visit your site over time and therefore improve those rankings? Can you become part of online groups and communities or physical meet-ups where you can guide others to your website? We can often hide within our safe spaces but putting yourself in front of others will spark interest!
  • What content are you creating that positions you as an authority and gives folk a reason to stay connected? SHOW PEOPLE THAT YOU KNOW WHAT YOU’RE TALKING ABOUT BECAUSE YOU DO! Again, using AI to create this content isn’t going to work. It becomes something for business owners to hide behind instead of allowing our true voices to come through. If you’re struggling with this aspect, working alongside an experienced copywriter like the excellent Rachel Hirst is always a great idea. She can tap into what you stand for and create content that sounds and feels just like you.
  • What value are you offering your audience? Are you clear on what separates you from others? Are you creating a world that entices people in and then keeps them there? The clearer you are on your offering, the clearer your website content becomes and you’re now giving people the answer to their questions.

Is Your Site Being Updated?

A site left neglected is a dead site and Google needs to see that you’re adding fresh content. This isn’t just to please the Googlebots – new content should be added to keep people in the know and regularly update your audience. The more often you give your website a stroke by adding new pages, images, blog posts, or articles the more frequently a search engine will check in to visit your website. If search engines are looking at your website more often, then eventually you’ll have the chance to achieve a higher ranking. Yay! You can read more about nurturing your website right here.

All of these factors play a part in forging your own community and building trust. Where there is trust and authority, there is a greater chance that your tribe will naturally check in with your website and help to improve your overall visibility.

Those Keywords

We couldn’t write a post about getting your website found without mentioning keywords. Before you fall asleep, they do play a huge part in getting eyes on your website and using them within your headings, subheadings and meta descriptions (more of this below) is a BIG part of gaining much needed traffic.

To do this you’re going to need to do a bit of work and try to get inside the heads of those who would naturally be searching for you and what you offer. To do THIS you need to know your audience inside out. Oh, and you also need to know what makes you unique so that you can start introducing less saturated keywords and phrases.

If you don’t know what terms your audience are using, go out and ask them. This might sound like a lot of leg work but you’ll often find that people aren’t necessarily using the search terms you thought they were. During your ‘research’ take a look at the following:

  • Are they searching by region?
  • Are they searching by style?
  • Are they searching based on budget indicators?
  • Are they searching specifically for independents?
  • Are they searching for an answer to a very specific question eg ‘how does the brand design process work?’
  • What search terms are your competitors using? Have you used Google to see where you appear when you use particular search terms?

Introducing keywords and phrases into your website and particularly within your H1 and H2 headings shows Google that your site is structured in the right way.

Don’t over stuff though. Your copy will lack authenticity, sound absolutely nothing like YOU and you’ll be penalised by the Goole police. Nooooo!

What Does Your Meta Description Say?

Your meta description is the bit of blurb underneath your SEO title that shows up when your website is found in Google. Although it doesn’t necessarily improve your ranking, it’s a really useful little tool to entice people to click through to your website and describes what info can be found on a particular page. It’s also where you can add a little more of your brand personality and drop in a few nuggets. This will allow your audience to decide whether they’ve found the right person and click through to you rather than that other business down the road.

If you Google your exact business name you’ll be able to view your current meta description and if you’re using Yoast, this can be changed easily to include your keywords and phrases. Remember though, Google wants to help users get the right content to answer their questions. If your meta descriptions aren’t working then Google is likely to show up with it’s own description. Typical.

Last Thoughts

Remember. You’re not selling a thing. You’re offering a product or service that people NEED and don’t want to be without, so give people a reason to visit your site and keep them there. Naturally, this will improve your visibility and more importantly it will allow you to build a community who are interested and engaged. Having a well thought out plan for getting eyes on your site HAS to be factored in when you’re getting your brand in front of the right people and working through these suggestions will help over time. Patience is everything!

If you’re struggling to get your brand identity out into the world and feel like your service is falling on deaf ears then our brand visibilty coaching sessions are here to help. You can pop us a line and let us know a little more about yourself or book in for a call.

Speak soon!

Hannah and Toby



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