You’ll have heard us say it a million times. A brand is not a logo.
A logo will never be enough to create a recognisable and distinctive identity for your creative business which is why it’s so important to give your audience every opportunity to see and hear you through a variety of visuals. Whilst we can beaver away updating our websites and making sure our identity is consistent, there are so many other ways to incorporate your branding in a unique and memorable way.
So meet the wonderful Maker and Creator, Lizzie…
Working from the beautiful North Devon Countryside, Lizzie creates personalised letterpress and hot foil brand stationery for your creative business. If there’s ever a way to create a lasting first impression, then sending out timeless stationery like this is the way to do it. A ‘thank you for working with us’ email is fine and dandy, but receiving a little something in the post is always going to send the message that you go above and beyond the rest and sets you apart from others in your industry.
It’s extra effort but committing to these added details goes a long way to cementing your brand ethos and what you stand for.
At The Dairy Studio, Lizzie uses her letterpress and hot foil printer to add your brand identity to a whole host of stunning pieces. From personalised notes to thank you cards, swing tags and gift cards, each item is printed on heavyweight luxe card creating that, ‘ooooh this feels gorgeous’ moment (and who doesn’t want that?)
If you’ve gone through the rebranding process, now’s the time to start making a list.
You know we love a good list.
Write down all the current ways you interact with your audience on a visual level and look at where the gaps are emerging. Where can your brand identity be cemented? What brand collateral are you currently using that allows you to create a recognisable touch point for your creative business? Are you missing opportunities to brand your business in a memorable way?
Once you’ve created your list, and you’re ready to think about printing, Lizzie will talk you through the process to make sure that your brand identity is used consistently across each piece and then work her magic to produce something really pretty special.
If you’d like to know more about working with Lizzie at The Dairy Studio then you can find lots more info here. Don’t forget that if you’re working alongside us on your rebrand then we’re always here to advise and guide you through the multitude of options; there are so many ways to imprint your brand identity across a whole range of platforms and this shouldn’t be an after thought. It’s an important part of showcasing your creative business and we’re always here for that.
You can read more about our brand design process here or just pop us a line through our handy contact form.
See you soon!
Hannah, Toby and of course Lizzie xx